Music Influencer
Turn Your Reels Into Cash Rewards
A curated creator program by Hoopr. Get access to selected music campaigns from artists and labels, create Instagram Reels using official campaign songs, and earn cash rewards for posting and generating views.
Invite-Only Creator Club
Fresh releases from the biggest labels and artists, before anyone else.
Exclusive Song Campaigns
More views = more money
Performance-Based Cash Rewards
Earn cash rewards based on the performance of your Reels.
What we look for
Approval is manual. These are the five things our team weighs on every application.
Engagement
How actively your audience engages with your content
Content Quality
Quality, storytelling, and overall content presentation
Originality
Your unique style, ideas, and creative approach
Consistency
How regularly you create and post content
Music Affinity
Your connection with music, sounds, and trends
Getting started
Start earning, step by step
Order matters. A Reel must follow this sequence to qualify for cash rewards.
- Apply to HMIConnect your Instagram account and submit your application. Hoopr reviews recent performance, content quality and engagement authenticity.
- Get approvedYou are notified once reviewed. Once approved, campaigns available to your profile open up.
- Choose a song campaignReview the song, brief, required format, deadline, cash rewards and budget before joining. Join only when you can post within the deadline.
- Post your Reel with the songSelect the official campaign song from Instagram’s music library, keep the hook audible, add the required caption and tags, and keep the Reel public.
- Submit your ReelPaste your Instagram Reel link into the campaign on Hoopr for verification of the Reel, audio and badge.
- EarnEarn a fixed cash reward once your Reel is approved, plus more for every 1,000 validated views. Withdraw your balance once the campaign’s verification period ends.
See how it works, in a minute
The whole programme end to end — applying, picking a campaign, posting your Reel and getting paid — explained in the time it takes to watch one.
- What HMI is, and who it is for
- How the campaigns and the rewards work
- What a Reel has to do to qualify
How you'll earn
Every campaign shows its own cash reward structure before you join.
Posting cash reward
A fixed cash reward credited once your Reel is submitted and approved.
Performance cash reward
An extra cash reward for every completed 1,000 validated views.
What counts as a valid Reel
- Created for the campaign
- Uploaded to Hoopr before posting
- Exported from Hoopr with the HMI badge
- Uses the official campaign song from Instagram’s music library
- Uses the required hook or audio section
- Follows the campaign creative brief
- Posted within the submission window
- Submitted through the Hoopr app
- Remains public during the verification period
- Generates authentic, organic views
Frequently asked questions
Ready to make your Reels pay?
Applications are reviewed manually. It is free to apply and takes about two minutes.
Apply Now